Projects

Organized and implemented a sponsorship initiative at the Miami, featuring a Kids Day. Coaches from IMG Academy led a 2-3 hour clinic with rotations. This event required months of preparation, including ticket sales, and on-site activation on the event day, which included flyers, promotional codes, sales representatives, and a swag bag for each attendee.

As a photographer for the Pink Campus Team, affiliated with Victoria's Secret brand ambassadors the PINK line at their respective campuses, we showcased the brand through activities such as social media engagement, event planning, and on-campus representation.

As a student and the Marketing Director, I proactively extended my responsibilities to create opportunities for students to gain practical experience in photography, videography, and graphic design. I collaborated with local students to provide real-world projects that allowed them to enhance their portfolios. By mentoring and guiding them throughout the process, I cultivated a collaborative atmosphere centered on learning and development. 

Collaborated with a graphic designer and external vendors to create or update banners, windscreens, vinyl, and more.

Managed all program logistics for summer camps, overseeing travel and accommodations, event schedules, equipment orders, and athlete assistance for over 400 participants. Focusing on delivering excellent customer service ensured a positive experience for both parents and college coaches. 

Developed a multichannel marketing plan, managed a 7-month content calendar, and promoted premium giveaways and exclusive events. Ensured consistent messaging, coordinated with internal and external partners, and created opportunities for fans to connect with and support Rutgers Athletics.