Resume

Experience

2019 - Present

Social Media Director 

Estela's Fresh Mex 

Eastern Iowa 

  • Managed social media accounts for the brand and maintained over 40% growth over one year

  • Produced and designed an effective way to determine sales/revenue reports from Sprout Social to management 

  • Generated exciting promotions, contests, and original content in line with company goals and objectives 

  • Developed e-mail campaigns to generate a larger audience using graphic design tactics 

  • Captured photo and video of food products, staff, and apparel for marketing purposes

  • Supervised and launched a student marketing team of 20+ students 

2019 - Present

Student Intern 

Iowa Athletics - Sports Information 

University of Iowa 

  • Serve as the primary media contact for women’s golf (2020-21) and women’s rowing and gymnastics (2019-20)               

  • Responsible for production and distribution of all game recaps, press releases, and special features including distribution to the institutional athletic website, social media channels, local media, and conference office

  • Fluent working with Microsoft Office software and Adobe Photoshop, InDesign, Premier, and Lightroo

  • Knowledge of Stat Crew, Sidearm Software, and ProScore – or comparable programs

2018 - Present

Game Day Media Correspondent

Iowa Football

University of Iowa 

  • Initiated and branded a marketing strategy using Instagram stories to display in-game events to attract recruits

  • Generated photo and video content to 150,000+ audience with eye-catching strategies with the Hawkeye brand

  • Premiered UI Children’s Hospital Kid Captain Instagram Story in 2019

  • Collaborated with a partner to showcase pregame, in-game, and post-game events from players and fans

  • Strong organizational and communication skills, attention to detail, and able to handle a multi-task work environment

2019 - Present

Team Photographer 

Victoria Secret PINK Campus Rep 

University of Iowa 

• Achieved several pieces of work posted on the official VS Pink account for brand awareness


• Practiced promoting and advertising products through photography

2020 - Present 

Natalie Iacopetti Photographer/Videographer 

Iowa City, Iowa 

  • Graduation 

  • Portraits 

  • Family/Children 

  • Apparel 

  • Food 

  • Creative 

2020 - Present 

Photographer/Videographer 

Iowa City Apparel 

Iowa City, Iowa 

2020 - Present 

Vice President 

SRM Club 

University of Iowa 

• Led bi-weekly discussions with approximately 30 members engaging in marketing strategies for sports teams


• Planned and attended numerous events customized towards group professionalism

2019 Summer

Camp Operations Intern 

EXACT Sports 

Chicago, Illinois 

2017-2019

TV Sports Reporter

Daily Iowan TV

University of Iowa 

2018-19

Campus Tour Guide 

University of Iowa Admissions 

University of Iowa 

2018 Summer 

Waitress

Uncle Julio's 

Vernon Hills, Illinois 

2018 Summer 

Sports Camp Counselor 

Libertyville Sports Complex 

Libertyville, Illinois 

2018-2019

Free Lance Reporter

Swish Appeal 

Chicago, Illinois 

2015-2017

News Anchor

Eagle Eye News 

Lakes Community High School